Buchanan Optometrists

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PRIVACY NOTICE FOR CLIENTS OF BUCHANAN OPTOMETRISTS

Why we collect and process your data

Buchanan Optometrists Ltd is a registered data controller. This privacy notice sets out our privacy policy.

We collect and process patients’ data for the purposes of healthcare and marketing.

Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests.

Our condition for processing special category data is the provision of health or social care.

We process our patients' data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your data for marketing purposes, please let us know, and we will stop.

The data we may collect and process

The personal data of patients that we may collect and process includes:

How we hold and share your data

We process your data in strict confidence. We keep your data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.

We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18, we will keep it until your 25th birthday, in line with NHS requirements. In exceptional cases, we may need to retain personal data for a more extended period and will explain our reasons for doing so on request.

In the course of processing your data we may share it with:

Your rights

You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your data include:

Contacting us and the ICO about your data

Please speak to us first if you have any questions or concerns about the way in which we process personal data. You can contact our Data Protection Officer Kathryn Buchanan via [email protected]

 

You have the right to complain to the ICO if you have a concern about our handling of your data which you do not think we can resolve. You can contact the ICO here.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the data is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes, and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically allow cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.